Jello (Social & Messaging App)

Overview

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Jello, a rising instant messaging iOS and Android app in Taiwan from 2019 to 2021, developed by JKOS, the second-largest e-wallet app in Taiwan. It offered a clean interface without ads, youthful features, and e-wallet functionalities like money transfers.

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My Responsibilities

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I worked as a product designer and a product manager at the same time.

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Impact

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App Features Design and Release

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I designed the process from end-to-end, which includes:

• Ideated and defined the product features based on user research and market analysis.
• Created wireframes and user flows to visualize the product's navigation.
• Collaborated with a UI designer to iterate on design concepts.
• Partnered with developers throughout the development lifecycle.

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Feature Example: Create Your Own Graffiti

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Feature Example: Send Messages in Vanish Mode

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Jello Desktop Version Release

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In response to a significant increase in user growth and their preference for desktop communication, I initiated collaboration with the frontend team to strategize and execute the development of a web version for Jello.

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Product Requirements Document & User Flow

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I assumed the role of crafting the Product Requirements Document, which encompassed feature specifications, UI flows, flow diagrams, edge cases, and more. Our cross-functional team relied on the PRD, Jira, and Confluence documents for communication and collaboration.

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Qualitative & Quantitative User Research

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I collaborated with another product manager to conduct user research and market analysis, encompassing:

• Exploratory research to identify potential product opportunities.
• Surveys to prioritize feature development based on user feedback.
• Interviews aimed at gaining insights into user behavior.
• Usability testing sessions to iterate the product design,

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Created the KANO Model survey and analyzed the results, then shared it with the team to prioritize features:

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Designed surveys and received feedback from our users:

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Marketing and PR Collaboration

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I collaborated extensively with the marketing and PR teams, engaging in bi-weekly meetings to align on the marketing strategy, focusing on key features and newly released functionalities, including:

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Coordinated advertisement shooting with our international ambassador, Yoon-A from Girls’ Generation:
‍(contributed to the storyline, provided outfit references, and engaged in direct discussions with the director)

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Facilitated product press conferences featuring Yoon-A

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